This is a rational, logical approach.. Our hospital for Circle Health in Birmingham was designed to a grid of four and eight metre spaces.
The key point here is that we put a great deal of effort into defining the business needs.That is, after all, why we're doing the project.. We also invest effort into constantly assessing how well our design solutions match those needs.

This has often resulted in solutions that require no capital expenditure at all, because we find different ways of meeting the requirements..The Design to Value approach relies fundamentally on close collaboration between a wider range of experts than is seen in conventional projects, particularly including business functions.These experts are actively involved in the definition and search for solutions on an equal footing with the engineering and architectural people who would normally be considered part of the project team.. We also use an iterative approach to pharmaceutical facility design, recognising that good solutions emerge from exploration of all the options.

So our chances of finding the optimum solution are increased when compared to more linear design approaches..There are four principles that enable us to operate in this way:.

A common language allows people with diverse areas of expertise, including those not normally involved in design and construction, to participate fully in design decisions.
This is much more effective than a conventional approach where you might produce engineering drawings or documentation and then hand them to a user group who will then take additional time to review and pass comment.What has disappeared and often is lost forever is the purpose and value of the project.
If we could live with not-knowing, if we can weather uncertainty then we can find better outcomes..The horrific experiences of two people in the 20. th.
Century formed the foundation of an abiding philosophy.Victor Frankl, who survived a concentration camp in WW2 and went on to write “Man’s search for meaning” and General Stockdale, who was captured in Vietnam and survived brutal imprisonment, both concluded that living with the uncertainty in those times was key to survival.
(Editor: Ultra Projectors)